Job Specification: Industrial IoT & Embedded Computing Sales Lead / Supervisor
Location: UK (HQ + customer visits) Reports to: Sales Director Department: Sales Type: Full-time, Permanent Salary: Negotiable
We are seeking an experienced Industrial IoT & Embedded Computing Sales Lead / Supervisor to oversee a UK sales team, drive new business opportunities, and support design-in engagements across key industrial and defence sectors.
This role combines technical sales leadership, business development, and solution positioning. Reporting to the Sales Director, the Sales Lead / Supervisor will manage the day-to-day activities of the UK sales team, ensuring alignment with company objectives, consistent pipeline development, and effective execution of customer engagement strategies.
- Supervise and support the UK sales team, providing guidance, coaching, and performance feedback.
- Drive new business in industrial, transportation, defence, and IoT markets across the UK.
- Engage early in the design cycle to position embedded and rugged computing platforms for design-in wins.
- Translate technical requirements into commercial proposals, collaborating with engineering, compliance, and production teams.
- Oversee sales operations, ensuring consistent CRM usage, pipeline visibility, and accurate forecasting.
- Develop and maintain key customer relationships to ensure long-term partnerships and repeat business.
- Support UK partner and distribution networks, providing product knowledge and solution support.
- Contribute to go-to-market strategies and participate in UK exhibitions, trade shows, and technical workshops.
- Collaborate with marketing and product teams to create sales collateral, case studies, and campaigns.
- Monitor market trends, competitor activity, and emerging technologies to identify growth opportunities.
- Ensure compliance with export control, RoHS, REACH, and all applicable trade regulations in every sales transaction.
Essential: - Leadership experience managing or supervising a technical or industrial sales team. - Strong track record in B2B technical sales within industrial computing, embedded systems, or IoT hardware. - Understanding of edge computing architectures, connectivity, and industrial integration. - Confident in solution-selling — able to link technical capability to customer value and ROI. - Excellent communication, presentation, and negotiation skills with both technical and commercial stakeholders. - Proficient in CRM tools (e.g., Dynamics 365, Salesforce, or similar) and pipeline forecasting. - Full UK driving licence and willingness to travel nationwide.
- Team sales performance against quarterly and annual revenue targets.
- Design-in opportunities generated and converted.
- Pipeline growth and forecast accuracy.
- New customer and partner acquisition.
- Customer satisfaction and retention.
- Team development, engagement, and compliance with CRM standards.
- Technically credible, commercially astute, and people-focused.
- Self-driven with a hands-on leadership style.
- Strong collaborator across departments (Engineering, Compliance, Marketing).
- Calm under pressure, decisive, and accountable for results.
- Professional and credible when representing the organisation to clients and partners.
- Willingness to continuously learn and evolve with emerging technologies.